Three Tips to Improve Fundraisers' Approach to Donor Engagement

Deepen Relationships and Build Trust with Constituents

Higher education fundraising will always be essential to institutional success. As advancement leaders continue to gain a better understanding of today’s new fundraising landscape, they know that “one size fits all” donor engagement models will no longer suffice. 

Keep reading for advice to help gift officers approach donor engagement moving forward including:

  • Connecting with empathy
  • Awareness of changed behaviors
  • Keeping accurate, up-to-date documents


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