The Total Economic Impact of Blackbaud CRM
Forrester examined a large, private university where approximately 500 university staff—which includes over 50 gift officers and 25 senior executives—rely on Blackbaud solutions to manage 750,000 constituents.
The university’s challenges accessing comprehensive data within its legacy CRM software constrained gift officer ability to effectively and efficiently fundraise. Additionally, the university was unable to integrate the legacy system across multiple subsystems and with its 14 schools and colleges. To solve these challenges, the university implemented Blackbaud CRM to serve as the central hub of its fundraising operations. Download the report to learn more!
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