A look at nonprofit trends and the
State of the Nonprofit Industry

Ever wonder how other nonprofits are faring during these uncertain times? Have most kept their donors or had success with new outreach strategies?

To find out, we asked over 1,500 respondents to share their management strategies as well as changes they anticipate in the future. Conducted annually since 2004, the State of the Nonprofit Industry Survey reached out to nonprofit professionals in nine countries – Australia, Canada, France, Germany, Italy, Netherlands, New Zealand, United Kingdom, and the United States – providing a barometer for the sector’s success and optimism. Challenged with an increased demand for services, yet having stagnant funding streams, nonprofits are tasked to retain current donors as well as explore interactive technologies to attract new donors.

We looked at these challenges, fundraising trends and use of mobile technologies to compile a broad view of the industry. Specifically, the report provides a deeper look at staff recruitment, new donor attainment and retention, fundraising trends, online giving and use of mobile technology.

Did you know?

  • Your reputation and mission could help you recruit the best talent
  • Most respondents expect their use of mobile technology to more than double in the next year
  • Many nonprofits are using referrals from existing donors to discover new ones
  • One of the fastest growing fundraising methods is peer-to-peer fundraising

Blackbaud compared nonprofits outreach to donor’s stated motivations and preferences for giving. See how they stack up in Donor Perspectives: An investigation into what drives your donors to give.

Past reports

State of the Nonprofit Industry

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