2014 Luminate Online Benchmark Report

Explore the Changing Landscape of American Philanthropy.

Download a copy of our Diversity in Giving study today.

Diversity in Giving

The future of philanthropy may hinge on our ability to see the diverse America of 2015, not the America of 1990.

  Blackbaud will never sell or share your information.

As the United States continues to grow and become more diverse, it’s more important than ever to consider whether the nonprofit playbook is due for an overhaul. Do current fundraising efforts have the cultural competency to reach all Americans who might support nonprofits?

Based on a survey of more than 1,000 U.S. donors, our first-ever Diversity in Giving study analyzes the differences in donor priorities, values, and habits across ethnic or racial subgroups. By understanding each group’s giving attitudes and preferences, this study serves as a strong foundation to guide your organization toward a more inclusive—and effective—fundraising approach.

What’s in the study?

  • An in-depth analysis of the priorities, values, and attitudes of African-American, Asian, and Hispanic donors

  • Giving channel preferences and habits for each of these three donor sub-groups

  • A look at the donor gap: what’s causing it and how it’s impacting philanthropy in the United States

  • Recommendations to move philanthropy as a whole toward a more inclusive approach to fundraising