It’s here! The 2013 donorCentrics™ Annual Report on Higher Education Alumni Giving is hot off the press and ready for viewing. The Report looks at alumni participation, donor retention, reactivation, and donor acquisition trends from more than 115 institutions around the country.
Highlights from the Report include:
- 2012 and 2013 saw pre-recession patterns and trends in donors and amount raised
- Donor retention rates continue to be stable, while donor reactivation continues to be a challenge for many programs
- The medium revenue per retained donor was up from $633 in 2012 to $641 in 2013 in public and private institutions
Want expert analysis of the Report? Join us for our upcoming webinar, donorCentrics Annual Report on Higher Education Alumni Giving. Shaun Keister, PhD, vice chancellor development and alumni relations at the University of California-Davis, will examine alumni giving trends of public and private institutions.