Index of Higher Education Fundraising Performance
According to the Index of Higher Education Fundraising Performance, 2012 was a stable year for higher education fundraising, and, given the economic challenges over the past several years, stability is what many programs seek.
The Index of Higher Education Fundraising Performance is a summary of key performance indicators of annual funds at more than 100 public and private institutions. The analysis is conducted annually as part of Target Analytics’ donorCentrics Collaborative Benchmarking service for higher education organizations. Metrics are based on historical transactional information and are standardized across institutions to provide the most accurate, unbiased comparative performance information available in the sector. Key findings include:
- After a significant decline in most key metrics in 2009, followed by slight bounce back in 2010 and 2011, higher education fundraising was flat in 2012.
- Donor retention rates continued to be impressively stable, while reactivation rates continued to decline – a trend that appears to be sticking around.
- No key metrics measured more than 5% change – either positive or negative – further demonstrating a relatively stable year for annual giving programs.
You can download the report for free to further explore the results.