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Life is data-driven. Your fundraising should be too.

Data shapes our world, how we perceive it, and the way we interact with it. Data connects us all. That’s why it’s more important than ever that nonprofits use smart data to better engage with their supporters.

Target Analytics helps your organization:

  • Acquire new donors and inspire them to join your mission
  • Connect with constituents through channels they prefer
  • Optimize fundraising to save time and improve ROI
  • Understand your fundraising efficacy and the unique personas of your donors

See what Target Analytics can do for your organization. Download the data sheet now.

Acquire

Discover the donors best suited to form your support base.

  • Direct Marketing Lists pinpoint who you should be mailing.
  • NOZAsearch reveals where—and how much—your donors and prospects give.
  • Lapsed and warm prospect conversion helps you retain current donors.
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Connect

Identify, track, and manage the best ways to stay in touch with supporters.

  • Address updates keep your files mail-ready with the latest donor and prospect address information.
  • Persistent Key identification accurately tracks constituents through all of their interactions with your organization.
  • Channel appends identify the ways donors prefer to give.
  • Demographic segmentation gives you a better picture of who donors are and how they give.
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Optimize

Do more with less using data analytics to further your fundraising.

  • Direct marketing campaign segmentation allows you to budget wisely for campaigns by targeting those most likely to respond.
  • Ask amount identification helps you determine what to ask for and when.
  • Prospect research finds new high-value donor opportunities for your organization.
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Understand

Get a closer look at where your donor portfolio is headed and whether your strategies are working.

  • Performance analysis examines how effective your fundraising is—not just in a broad sense, but right down to your individual donor relationships.
  • Dashboard reporting gives you information to spot trouble ahead or predict future success.
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Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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