Digital Academy Part 3: Building the Journey

Engagement Builds Relationships. Relationships Lead to Long-term Value.

Engaging crisis donors is the key to building long-time supporters with your organization and digital marketing offers many options. It starts with connecting with those supporters, then cultivating the initial gifts, and driving repeat and sustaining giving.

In this short video, Chris Cain, Blackbaud fundraising and marketing expert, shows you how Ann & Robert H. Lurie Children’s Hospital of Chicago:

  • Acquires and activates new supporters
  • Leverages automation to cultivate those relationships to drive gifts